OSQAR is short for Off-Site Query And Research, in other words research that is free from geographical restraints. By deploying the latest Virtual Reality (VR) technologies, we transport people from the comfort of their own couch, to any desired test location. OSQAR offers a radical new approach of testing the effects of formulas, concepts, materials and products on their intended end users. whether it is shelf organization in a supermarket, the use of colour in a hospital or marketing materials in hospitality.
What happens to a customer’s experience if we paint the walls of a shop red instead of blue? In VR, we can find out with just the click of a button. The effect is measurable straight away, without wasting a single can of paint, saving time, effort and costs. test
OSQAR has equipped a large consumer panel with VR goggles. This panel can virtually visit your concept at any time.
Do millennials respond differently than forty-somethings? Curious whether men experience your concept differently from women? Does education level make a difference? With OSQAR, such valuable metadata is naturally included in every project.
No more risk of damaging your image by testing innovations in practice. From now on, you can conduct pilots are conducted in VR!
Want to test how Londoners respond to a concept from New York? Find out whether a regional concept is ready for national roll out? OSQAR enables you to reach your target audience without regard for geographical limitations.
By using the same footage for all respondents and all conditions, a perfect isolation of test variables can be accomplished. The weather, crowdedness, day of the week and time of day no longer affect research outcomes, which makes for a reliable result.